The Chinese company has just announced their another achievement in India selling 1 million smartphones in just 18 days. Celebrating the milestone, CEO Lei Jun penned an open letter thanking Xiaomi employees and fans in India for the immense popularity and success the company has generated in such a short period of time.
In the letter that was posted on Xiaomi’s official Facebook page; Xiaomi’s CEO Lei Jun writes, “A big round of thanks to Manu and Hugo for their outstanding leadership, to everyone at Mi India for their dedication, and to the business teams in China for their support. I am extremely proud of each one of you! I would also like to extend my heartfelt gratitude to all our partners in India, especially Flipkart, Amazon and Snapdeal, for their support.”
Apart from praising Hugo Barra (Vice President of Xiaomi) and Manu Kumar Jain (Xiaomi India’s Head) effort at furthering the Mi brand in India, the letter also outlines the important milestones that Xiaomi has achieved in a span of one year in India.
These milestones include Xiaomi being the first smartphone brand to be a part of Prime Minister Narendra Modi’s ‘Make In India’ campaign. Xiaomi joined the Make In India Campaign last year in August. Also, between July and August this year Xiaomi was ranked as top smartphone brand in India as per the reports by IDC. Xiaomi’s RedMi Note 3 which was launched earlier in 2016, became the third bestselling smartphone with more 2.3 million devices sold in just 6 months.
‘India is an extremely important market in Xiaomi's globalisation strategy. It has become our largest market outside of mainland China. I am confident that with the sustained efforts of our entire Xiaomi family, we will be able to capture the largest market share in India within 3-5 years,’ Jun said in his letter.
Xiaomi’s CEO ends his letter saying, “I am confident that with the sustained efforts of our entire Xiaomi family, we will be able to capture the largest market share in India within 3-5 years! Mi India, let’s make history together!”
When Xiaomi entered India, the company mostly relied on one ecommerce player for selling all its smartphones. But today, not only does it actively sell phones on all the three top ecommerce sites - Amazon India, Flipkart, and Snapdeal - it is also increasingly making its smartphones available through traditional brick and mortar stores.
India has become increasingly important for Xiaomi, which is now facing intense competition in its home market. During the second quarter of this year, for instance, Xiaomi sold 38 percent fewer smartphones in China than it did during the same period last year. Jun said he hopes Xiaomi to become the largest smartphone manufacturer in India in three to five years.
Currently, Xiaomi is holding Diwali sale and giving great deals on their latest products ranging from smartphones to air purifiers and smart wearables and Bluetooth speaker.
You can read the complete letter by CEO Lei Jun here:
Dear Xiaomi Friends,
Yesterday we set an incredible record in India by selling more than 1 million smartphones within 18 days. On behalf of Xiaomi’s management, I’d like to congratulate the entire Mi India team for this outstanding performance.
A big round of thanks to Manu and Hugo for their outstanding leadership, to everyone at Mi India for their dedication, and to the business teams in China for their support. I am extremely proud of each one of you! I would also like to extend my heartfelt gratitude to all our partners in India, especially Flipkart, Amazon and Snapdeal, for their support.
And very importantly, I wish to thank every Indian Mi fan for the love they have shown to Xiaomi, which is the driving force behind our success.
India is an extremely important market in Xiaomi’s globalization strategy. It has become our largest market outside of mainland China. In the past two years, we have witnessed several exciting milestones in India:
- August 2015: We became the first smartphone brand to participate in Prime Minister Modi’s ‘Make in India’ initiative.
- July to August 2016: As per IDC, we became the #1 online smartphone brand in the country.
- September 2016: As per IDC, we became the third-largest smartphone vendor within India’s Top 30 cities with 8.4% market share.
- September 2016: Redmi Note 3 became the best-selling device in the online market with over 2.3 million devices sold in 6 months.
When we entered India, there was extremely fierce competition. We have achieved such extraordinary growth in India firstly because of our vision to bring innovation to everyone with our high-quality products at incredible prices. Secondly, we have an amazing team in India. We will continue investing in India to deliver the best products to our Mi fans – expanding our supply, ensuring the high quality of our products, and further improving our after-sales service.
The core of the Xiaomi model is creating high-quality products, making friends with our users, and operating our business extremely efficiently. This model has been proven in China. I believe that the Xiaomi model will resonate across the world, starting with India.
I am confident that with the sustained efforts of our entire Xiaomi family, we will be able to capture the largest market share in India within 3-5 years! Mi India, let’s make history together!
Thank you!
Lei Jun
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